AdvisorFinder
Logo for AdvisorFinder
AdvisorFinder is the organic growth platform for financial advisors. The company operates AdvisorFinder Marketplace, where consumers research and connect with financial advisors, and AdvisorFinder Intelligence, which helps advisors understand how they appear across AI platforms, including ChatGPT, Claude, Gemini and Perplexity, and what they can do to improve their visibility. Drawing on years of observed consumer search behavior in wealth management, AdvisorFinder is helping shape the future of advisor discovery while making it easier for consumers to find trusted financial advice.
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Our Connection to USC
Co-founders Jason Friedman and Drew Keever both graduated from USC in 2019. They’d been friends since grade school in Norfolk, Virginia, ended up choosing the same school a decade later, and lived together all four years at USC. AdvisorFinder was founded in 2022, and the trust that makes a co-founder relationship work was built in Columbia long before there was a company.
