Cameron Driver is a 2018 graduate of the University of South Carolina’s School of Information and Communications, where he studied Advertising under the likes of Bonnie Drewniany, Karen Mallia, and Carmen Maye. During his time at USC, he won the 2018 Student Advertising Federation’s Gold Ad Show Award for his Heinz mustard campaign. He also received the Budweiser of Columbia Advertising Scholarship–which led him to pitch and create his own internship with the iconic beverage brand. After three years of interning, the role turned into a full-time position after graduation. There, Cameron launched his first major campaign for Bud Light that blended experiential marketing with cultural relevance. #IssaBarty made him one of the youngest advertising minds in the region to trademark a campaign idea.
After moving to New York City and working in PR and ad agencies, Cameron chose to leave client work behind to become the client. He now serves as Director of Marketing for one of NYC’s most prominent personal injury law firms, where he reshaped the brand’s image through high-impact campaigns across social, radio, TV, and out-of-home. He writes for major cultural voices like Charlamagne Tha God (another SC native), Angie Martinez, and Ebro in the Morning, with messaging that reaches tens of millions daily through platforms like Power 105.1, Hot 97, and iHeartRadio.
Cameron’s most groundbreaking work came when he led New York’s first bilingual personal injury subway campaign, reaching over 4.3 million daily commuters. He brought his unique approach to the personal injury space which isn’t only about media buying but about audience buying. With his USC background in sociology and advertising, he crafted a culturally intentional strategy that spoke directly to underserved communities. The campaign set a new creative bar for legal marketing in one of the most competitive markets in the world– with competitors now mimicking its multilingual approach and visual style.
To Cameron, good advertising’s impact is more than creative– it’s service. He works at the intersection of justice, culture, and community empowerment, building campaigns that show up with purpose. From youth basketball sponsorships in Bed-Stuy to toy drives in the Bronx, he ensures the brand stays deeply connected to the communities that built it.
“I’ve always had the fire to create experiences through words and ideas. But USC gave me the discipline to focus it, the professors who sharpened it, and the foundation to scale it. I walked in with ambition, and I left with direction. Forever to Thee.”